So we worked with Waze to put kids in as many Malaysian cars as possible. “Let’s face it - parents DO drive safer when kids are in the car. Safe Mode Kids will be available to all of Waze’s more than 50 million users around the world. Eyes on the Road!’ and “Accident reported ahead. Don’t forget your seatbelt’, ‘Re-routing. Instead of the standard Waze navigation prompts you will hear: ‘All set. Inspired by a survey finding that 97% of Malaysian parents claiming they drive much safer when children are in the car, the Safe Mode Kids project “kid-sourced” voices of Malaysian children aged 3 to 12 to develop an innovative way of reminding parents to drive safer.ĭifferent from other Waze special voice packs that usually feature a single celebrity voice, Maxis’ Safe Mode Kids invited different children to donate their voices for Waze directional prompts with charming reminders to drive safe. Safe Mode Kidsis a first of its kind collaboration between Waze () and Maxis.
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March 2023
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